The Changing Digital Landscape: Non-Negotiables for Websites in 2024

Sarah sitting at desk with note pade, microphone, computer, and coffee mug
Sarah sitting at desk with note pade, microphone, computer, and coffee mug

Table of Contents

Websites in 2024’s success hinges on several key factors. Stay ahead of the curve by prioritizing these key elements:

Mobile Website Design

With the continued rise of mobile users, ensure your website is optimized for seamless navigation and an excellent user experience on various devices. In 2024 an estimated 56% of your website traffic will come from mobile devices. Be ready for that traffic by having your website look as good on mobile. There’s nothing worse than getting to a website that you can’t navigate on your phone. It’s amazing to think that 20% of the top websites in the world are still not mobile-friendly.

Page Speed Optimization

Users expect instant access to information. Invest in optimizing your website’s loading speed to keep visitors engaged and improve search engine rankings. This is something that we’ve been saying for a while and is not likely to change. Users expect their browsing experience to be instantaneous and when it’s not, they leave. The faster your website can be, the better. (I’ve been pushing the need for faster websites since 2021, so it is a must websites in 2024.)

Security Measures

Cyber threats are evolving, and user data protection is paramount. Regularly update security protocols, implement HTTPS, and prioritize user privacy to build trust. In 2014 Google said that having HTTPS was a ranking factor for SEO. Now 10 years later, if you’re still missing the HTTPS, do you even have a website that users will find?

Voice Search Optimization

 The prevalence of voice-activated devices requires a shift in SEO strategy. Optimize your content for conversational queries and embrace voice search technology. Think about how you search the web. Do you start by saying, “Hey Google,” “Hey Siri,” or “Alexa?” Well guess what? So do most of your users. Make sure your web content will answer user questions in a conversational tone and it will get picked up by more search engines.

Quality Content and E-A-T

Google continues to prioritize expertise, authoritativeness, and trustworthiness (E-A-T). Produce high-quality, authoritative content to enhance your website’s credibility. If you produce valuable content for your users, Google will take notice.

AI Integration

 Be creative with this one. AI is still so new and is evolving constantly. Don’t be afraid to try new things with AI for your website to leverage artificial intelligence for personalized user experiences, chatbots, data analysis, help in content and image creation, and so much more. AI can streamline processes and enhance user engagement across your site.

Website Accessibility

Again, this is not a new concept. Accessibility for your website is just as important as the accessibility for someone to enter a building. Ensure your website complies with accessibility standards, making it inclusive for users with disabilities. This not only benefits users but also aligns with search engine algorithms. Since 2018, the number of ADA digital accessibility lawsuits has seen a dramatic increase. Test your website’s accessibility.

User-Generated Content for Websites in 2024

Encourage user engagement through reviews, comments, and social media interactions. User-generated content adds authenticity and fosters a sense of community. Again, think about how you shop for goods and services online. You look for referrals, recommendations, and reviews for the products and services you’re interested in. The more social proof you have, the more confident you are to make a purchase.

Blockchain for Trust

Explore blockchain technology to enhance transparency and security, especially in e-commerce. Blockchain can provide a tamper-resistant record of transactions, boosting customer confidence. This goes back to online security. The more secure you can make your website, the more confident users feel about interacting with your website and the more credibility your business will have.

Video Content Dominance

Video continues to dominate online content. Incorporate engaging videos to convey information, tell your brand story, and capture audience attention effectively.

Adapting to these trends ensures your website remains competitive and resilient in the dynamic digital landscape of websites in 2024. Stay proactive, embrace innovation, and prioritize user experience to foster sustained success. 

As always, if you have any questions about your website or would like to book a website consultation, 2 Dogs and a Laptop is always here to help.

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